Here are six key reasons why a focus on Fair Earth Living is powerful:


We can’t reach our goals without tackling consumption and the way we live.

  • Consumption and how we live are at the root of many of our ecological and social ills. 
  • Tackling our ways of living is a necessary and significant part of addressing the climate and ecological crises. 
  • Lifestyles, consumption and behavioural changes are tied to 3/4 of emissions and help to shift demand, not just transform supply.

Individual actions add up! And people want to take action.

  • Individual actions can directly reduce the size of footprints (e.g., plant-based diets, less food waste, smaller dwellings, renewable energy, bike lanes, working from home). 
  • Actions add up as more people adopt them and join with others to make them available, convenient, affordable and desirable. 
  • There is a hunger to contribute personally to the climate crisis.

Fair Earth Living becomes the norm.

  • By funding Fair Earth Living practices and behaviours, we signal to others that these lives are the “new normal”. 
  • We can reinforce Fair Earth Living practices in others, as people are influenced by and influence each other.

We discover new or undervalued solutions.

  • For example, consumption-based carbon inventories shed new light on “embodied” footprints in buildings and goods. 
  • Fair Earth Living also leads to solutions for different segments of the population.
  • For example, youth are seeking alternative ways of living, while retirees are looking to downsize while maintaining quality of life.

It’s already happening!

  • So much transformation is happening: e.g., share and repair shops, communities of intentional living, moms organizing to transform their communities, youth driving plant-based diets. 
  • Sustainable and equitable behaviours remain the norm in many traditional practices and cultures, such as repair cultures in India
  • Trends include a rapid rise in plant-based diets, and shifts from air to train travel through flight shaming movements.

People and life are at the centre.

  • Ultimately, we’re asking: ‘How do we want to live’? 
  • This question leads us into foundational territory at the intersection of climate, nature, justice, sustainable economies, health and wellbeing. 
  • We’re called to engage with our heads, hearts and bodies – to heal ourselves and our relationship with all life on Earth.